ServicesSeller's Agent
Seller's Agent in West Hollywood
We represent you when you sell. Before we talk price, we look at what really drives value for your property: the building, the HOA, the comparable sales, the condition. Then we set a price and a plan built on facts, so you are not cutting it a month later.
What a seller's agent does for you
A seller's agent works for one side of the deal: yours. We price the property, prepare it, market it, handle buyer questions, negotiate offers and keep escrow on track until it closes.
Most sales that drag on have one root problem. Usually the price was set from a guess, or a known issue like an old roof or a thin HOA reserve was never addressed. We find that problem first. Fixing the cause up front beats dropping the price three times later.
If you need speed more than top dollar, an agent may not be the right fit. We will say so on the first call and walk you through our We Buy Houses for Cash option instead.
What you get when we represent you
Pricing from sales that truly match
We look for recent sales that match your unit or property: the same building type, close in square footage, in similar shape. You see every number. We also explain why a few of those sales carry more weight than the rest.
A pre-market condition walk
Before any buyer walks in, we check for what inspectors tend to write up: dated electrical panels, aging plumbing, signs of past water. You choose what gets fixed and what gets disclosed. We tell you which repairs usually earn their cost back and which ones don't.
HOA documents gathered early
Buyers of condos read the HOA budget, reserves and meeting minutes line by line. We collect that paperwork at the start, so a buyer doesn't find a surprise in the middle of escrow.
Marketing and tour scheduling
Sharp photos, plain and accurate descriptions, and buyer tours set at times that work. Buyer questions come to us, so your phone stays quiet.
Weighing offers and bargaining for you
The highest number isn't always the best deal. We line up each offer by its financing, its contingencies, its timeline and the odds that buyer actually closes. Then we push back on terms on your behalf.
Staying on escrow until you're paid
Inspection, appraisal and loan dates all have deadlines, and we watch each one. When a repair request lands, we handle it and keep the deal moving to closing day.
Signs you should talk to a seller's agent
- You want full market value
- If you have time and want the highest price the market will pay, an agent usually beats a quick sale.
- You got a number online and it feels off
- Automated estimates miss things like views, parking, upgrades and HOA health. We check the number against real sales.
- Your last attempt to sell stalled
- Something caused it. Usually it was price, condition or how the property was presented. We figure out which one before trying again.
- Your condo has HOA questions
- Special assessments, pending litigation or a low reserve fund can scare buyers. These problems are manageable if they are explained early.
- You are not sure whether to sell or wait
- We give you a straight read on what the property would bring now and what it would take to get more.
How a sale with us runs
- 1
First call
Tell us about the property and your timeline. We ask questions and set up a time to see it, in person or by video.
- 2
Find what drives the price
We review comps, condition, HOA documents and anything a buyer will question. You get a written valuation and an explanation of how we reached it.
- 3
Prepare and go to market
We agree on a price, decide which fixes are worth doing, and handle photos and buyer tours.
- 4
Offers and escrow
We review every offer with you, negotiate terms and manage deadlines through closing. You choose the closing date that fits your move.
What affects the cost of selling
Selling with an agent has real costs, and we put them in writing before you sign anything. The commission is negotiable, and we talk it through on the first call. Most of the other costs depend on the property and the deal.
- Commission terms
- The rate and how it is split are agreed in writing at the start. Nothing gets added later.
- Repairs and prep
- Some properties need only cleaning and paint. Others need a repair a buyer's lender will require. We help you spend only where it moves the price.
- Escrow, title and transfer taxes
- These are standard closing costs in California. The amounts depend on the sale price and the city where the property sits.
- HOA document fees
- Condo associations charge for the resale packet buyers need. The fee varies from one association to the next.
- Credits negotiated in escrow
- If an inspection turns up a problem, a buyer may ask for a credit. Catching issues before going to market keeps those requests smaller.
Seller's agent questions
- How do you decide what to price my property at?
- We start with recent sales of truly comparable properties, then adjust for condition, layout, parking, views and HOA factors. We show you every comp we used. You will see the reasoning, not just a number.
- Do I have to fix everything before selling?
- No. We go through the property and tell you which repairs buyers and lenders care about and which ones won't change the price. Some sellers fix a few items. Others sell as-is and price for it.
- Is the valuation call free?
- The valuation is confidential, and we cover the cost on the first call before you commit to anything. You can take what we tell you and decide on your own schedule.
- Can I compare an agent sale to a cash offer?
- Yes. We can show you both side by side: what an agent sale would likely net after costs, and what our Guarantee cash offer program would pay. Then you pick the one that fits.
- What areas do you sell in besides West Hollywood?
- We also work with sellers in Beverly Hills, Santa Monica, Culver City and other parts of Los Angeles. Our Service Areas page lists the rest.
Find out what your property is really worth
One call gets you a confidential valuation and an honest read on the best way to sell. No pressure to sign.